Summer Flops Make Room For Animation Pics to Come Up Big

Let’s pretend for a minute that Dreamwork’s Turbo and Sony’s Smurfs 2 are non-existant.  Let’s just close our eyes and wish those small disasters away.  Now for the truly large disasters that have rolled out this summer: White House Down, The Lone Ranger, Man of Steel, Pacific Rim, R.I.P.D., After Earth, and, though a bit more of a stretch, World War Z.  Box office turnout was decent for a few of these movies, but the profits just could never justify their cost.  It was an expensive summer, but the strategy just didn’t pay off ultimately.  The significance in this is that a lackluster summer of movies drives a lot of attention towards the animated pictures.  It put a lot more spotlight on movies like Disney’s Planes.  Originally a direct-to-video production, the money-making extension on Cars ultimately pulled off a decent showing.  Turbo and Smurfs, not so much.  Let’s face it though, we still had room for Disney-Pixar’s Monster’s University to not only become a box-office hit in comparison to other releases this summer, but it also marked a nice comeback for Pixar after two years of so-so productions.  Add on Epic and, more importantly, Despicable Me 2, and summer 2013 can pretty well be summed up in animation.  Sure there was no breakthrough, revolutionary story in any of these, but when it comes down to it, the forgettable big budget pictures that failed made room for animation this summer.

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